In addition to our professional web development, we offer you our support in the area of online marketing.
In contrast to traditional advertising, all activities in online marketing are aimed at the medium of the Internet. A basic distinction is made between the following areas of activity: search engine marketing, banner advertising, email marketing, affiliate marketing and social media marketing. In the marketing mix of companies, online marketing has now become a matter of course and has taken a firm place after TV advertising. A major advantage of online advertising compared to traditional advertising is the direct measurability of all marketing measures.
The main goals of online marketing are to win new customers, increase brand awareness, customer loyalty, better placement in search engines such as Google, increase the number of hits on the website and general improvement of the company image (branding). In the medium term, sales are to be increased through more orders on the company's own website. But measures that support branding are also promoted by the marketing of many companies. This can be done, for example, by increasing mentions in social media such as Facebook and Twitter. Another important topic is the optimization of advertising media for mobile devices.
In the area of search engine marketing, a distinction is made between search engine optimization (SEO) and search engine advertising (SEA). While the SEO measures are intended to support the visibility of your own website, paid advertisements for certain keywords are placed in the search results pages and other partner websites in search engine advertising. In the marketing mix of many companies, however, search engine optimization (SEO) is more important than search engine advertising. However, due to constant improvements in Google algorithms, search engine optimization tasks are becoming increasingly complex. That is why many companies rely on the support of a specialized agency.
Today, search engines are still the linchpin in gathering information from people worldwide. This way, potential customers can be approached at an early stage during pre-purchase research. Anyone who is not found in Google & Co. is practically not present on the Internet. All companies that are successful on the Internet do search engine optimization.
Search engine optimization (SEO) is a method in online marketing to improve the visibility of your own website in search engines. The goal is to achieve a high position in the organic search results pages (natural listings) and thus generate additional free clicks for your own website.
The individual rankings in the search results pages are based on the algorithmic evaluation of ranking signals with the aim of finding the most relevant websites for a specific search query. According to its own statement, Google today evaluates more than 200 ranking signals to determine the position of a website in the search results.
Optimizing a website for search engines is particularly about keywords, the content of the page, the technical implementation of the website, the web server, the domain, the backlinks, the user signals, social media SEO and local SEO.