Web developer & online marketing

Online Marketing

In addition to our professional web development, we offer you our support in the area of online marketing.

In contrast to traditional advertising, all activities in online marketing are aimed at the medium of the Internet. A basic distinction is made between the following areas of activity: search engine marketing, banner advertising, email marketing, affiliate marketing and social media marketing. In the marketing mix of companies, online marketing has now become a matter of course and has taken a firm place after TV advertising. A major advantage of online advertising compared to traditional advertising is the direct measurability of all marketing measures.

The main goals of online marketing are to win new customers, increase brand awareness, customer loyalty, better placement in search engines such as Google, increase the number of hits on the website and general improvement of the company image (branding). In the medium term, sales are to be increased through more orders on the company's own website. But measures that support branding are also promoted by the marketing of many companies. This can be done, for example, by increasing mentions in social media such as Facebook and Twitter. Another important topic is the optimization of advertising media for mobile devices.

In the area of ​​search engine marketing, a distinction is made between search engine optimization (SEO) and search engine advertising (SEA). While the SEO measures are intended to support the visibility of your own website, paid advertisements for certain keywords are placed in the search results pages and other partner websites in search engine advertising. In the marketing mix of many companies, however, search engine optimization (SEO) is more important than search engine advertising. However, due to constant improvements in Google algorithms, search engine optimization tasks are becoming increasingly complex. That is why many companies rely on the support of a specialized agency.

Today, search engines are still the linchpin in gathering information from people worldwide. This way, potential customers can be approached at an early stage during pre-purchase research. Anyone who is not found in Google & Co. is practically not present on the Internet. All companies that are successful on the Internet do search engine optimization.

Search engine optimization (SEO) is a method in online marketing to improve the visibility of your own website in search engines. The goal is to achieve a high position in the organic search results pages (natural listings) and thus generate additional free clicks for your own website.

The individual rankings in the search results pages are based on the algorithmic evaluation of ranking signals with the aim of finding the most relevant websites for a specific search query. According to its own statement, Google today evaluates more than 200 ranking signals to determine the position of a website in the search results.

Optimizing a website for search engines is particularly about keywords, the content of the page, the technical implementation of the website, the web server, the domain, the backlinks, the user signals, social media SEO and local SEO.

Web developer

As a web developer, we create company-specific and database-based web applications for successful commercial use. These include complex websites with special features typical of the industry, such as portals and shopping sites.

You know the business processes in your company. We develop web-based applications that improve your online sales and can support you in day-to-day operations.

The static websites of past days, which mainly served to display images and texts, have meanwhile become highly complex and dynamic apps such as For example, online shops, auction houses, forums and special applications. Modern web developers use the latest web technologies today. This includes, for example, responsive web design, i.e. the optimization of the website for different mobile devices with different screen sizes.

The task of a web developer or web developer is the planning and development of web applications in companies and the support and maintenance of websites. This typically also includes the creation of requirement analyzes, the development of solution proposals, the compilation of the requirements and functional specifications, the design of the software and database architecture as well as the development and implementation of the productive code with appropriate error handling and correction. After all, the web developer is responsible for the maintenance and operation of the software installations.

In addition to developing web-based software solutions, he is also responsible for the design and graphics of a website. His other tasks in online marketing include dealing with search engine optimization and social media. The web developer works closely with content managers, web designers, business analysts and social media managers.

The basic knowledge of a web developer typically includes programming knowledge in HTML, CSS, XML, AJAX, PHP, SQL and Javascript. Full-stack web developers combine the skills of back-end and front-end developers. Front-end web developers generally have basic knowledge of web design (HTML, CSS) and can program dynamic websites with Javascript and AJAX. Depending on the type of project, knowledge of client-side frameworks may be required. Backend developers master the theory and practice of relational databases and have experience with the SQL database language (Structured Query Language) and the server-side script language PHP. There are also various frameworks and libraries in the backend area, which can be used depending on the type of project. Finally, the backend developer should also be familiar with XML and JSON.

In addition, they are also able to take on tasks from system administrators, data scientists and machine learning developers.

In addition, a web developer should have up-to-date knowledge in the areas of search engine optimization (SEO) and online marketing. An important trend in the field of web development is the topic of big data. It's about analyzing and filtering large amounts of data to get useful information for corporate websites.

In the case of corporate websites in particular, the degree of complexity is often very high and the technical progress in web development is rapid. That is why web developers have to keep training to stay up to date. A lifelong willingness to learn is essential in this area.

Reference project

Alloggia Ferienwohnungen is our reference project and a company of X-INSTRUMENTS. The booking portal offers holiday apartments and furnished apartments in Cologne, Essen and North Rhine-Westphalia, Germany. As part of an innovative web development, advanced algorithms for artificial intelligence are also being developed and tested.

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Imprint

X-INSTRUMENTS.DE
Owner Alexander Klein
Glockenbrink 55
D-32457 Porta Westfalica, Germany
 
Responsible for content acc. 5 TMG: Alexander Klein
 
Tel .: +49 571/59 67 53 50
Email: info(at)x-instruments(dot)de

Disclaimer

Liability for content

The contents of our pages were created with great care. However, we cannot guarantee that the content is correct, complete and up to date.

As a service provider, we are responsible for our own content on these pages in accordance with general laws in accordance with Section 7 (1) TMG. According to §§ 8 to 10 TMG, we as a service provider are not obliged to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information according to general laws remain unaffected. However, liability in this regard is only possible from the time we become aware of a specific legal violation. If we become aware of any such violations, we will remove this content immediately.

All names, terms, signs and graphics used here may be trademarks or trademarks owned by their legal owners. The rights of all mentioned and used brands and trademarks lie exclusively with their owners.

Liability for links

Our offer contains links to external websites of third parties, the content of which we have no influence on. For this reason, we cannot accept any liability for this external content. The respective provider or operator of the pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time the link was created. No illegal content was discernible at the time the link was created. A permanent control of the content of the linked pages is not reasonable without concrete evidence of an infringement. As soon as we become aware of legal violations, we will remove such links immediately.

Copyright

The content and works on these pages created by the site operator are subject to German copyright law. Duplication, editing, distribution and any kind of use outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this page are only permitted for private, non-commercial use. As far as the content on this page was not created by the operator, the copyrights of third parties are respected. In particular contents of third parties are marked as such. Should you nevertheless become aware of a copyright infringement, please let us know. As soon as we become aware of legal violations, we will remove such content immediately.

The entire content of this page is protected and is the property of the owner of the page X-INSTRUMENTS.DE.
Design & Content (c) by Alexander Klein, Porta Westfalica / Germany.

Data protection

Responsible body in terms of data protection laws is: Management

Collection of data

When you access our website, we automatically collect data of a general nature. This data (server log files) includes, for example, the type of your browser, your operating system, the domain name of your Internet provider and other similar general data. This data is completely person-independent and is used to correctly present the website to you and is called up every time you use the Internet. The absolutely anonymous data is statistically evaluated to improve our service for you.

Contact form

If you contact us as a customer by e-mail or contact form, the information you provide will be saved for the purpose of processing the request and for possible follow-up questions.

Provision of chargeable services

We will ask for additional data to provide services that are subject to a charge, e.g. Payment details.

SSL encryption

In order to protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.

Deletion or blocking of data We adhere to the principles of data avoidance and data economy. We therefore only store your personal data for as long as is necessary to achieve the purposes mentioned here or for the various storage periods provided for by law. After the respective purpose ceases to exist or these deadlines have expired, the corresponding data will be routinely blocked or deleted in accordance with the statutory provisions.

Use of script libraries (Google web fonts)

In order to present our content correctly and graphically appealing across browsers, we use script libraries and font libraries such as B. Google Webfonts (https://www.google.com/webfonts/). Google web fonts are transferred to your browser's cache to avoid multiple loading. If the browser does not support Google Webfonts or prevents access, content is displayed in a standard font. Calling script libraries or font libraries automatically triggers a connection to the operator of the library. It is theoretically possible - but currently unclear whether and if so for what purposes - that operators of corresponding libraries collect data. The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy/

Google Adwords

Our website uses Google conversion tracking. If you have reached our website via an advertisement placed by Google, Google Adwords will set a cookie on your computer. The cookie for conversion tracking is set when a user clicks on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Every Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can refuse the setting of a cookie required for this - for example, by setting your browser, which generally deactivates the automatic setting of cookies or set your browser so that cookies from the domain "googleleadservices.com" are blocked. Please note that you must not delete the opt-out cookies as long as you do not want measurement data to be recorded. If you have deleted all your cookies in the browser, you have to set the respective opt-out cookie again.

Your rights to information, correction, blocking, deletion and objection

You have the right to receive information about your personal data stored by us at any time. You also have the right to have your personal data corrected, blocked or, apart from the mandatory data storage for business transactions. Please contact our data protection officer. You can find the contact details at the bottom. So that data can be blocked at any time, this data must be kept in a lock file for control purposes. You can also request the deletion of the data, provided there is no statutory archiving obligation. If there is such an obligation, we will block your data on request. You can make changes or withdraw your consent by notifying us with effect for the future.

Changes to our privacy policy

We reserve the right to occasionally adjust this data protection declaration so that it always complies with the current legal requirements or to implement changes to our services in the data protection declaration, e.g. B. when introducing new services. The new data protection declaration then applies to your next visit. Questions to the data protection officer If you have any questions about data protection, please send us an email or contact our data protection officer directly: info@x-instruments.de